Dubai Media Office runs programs in London focused on deepening business and cultural ties with Britain
In an effort to broaden and deepen Dubai’s network of relationships and stimulate a new dialogue with audiences in the UK, the Government of Dubai Media Office (GDMO) has organized a series of media engagement programs. a week involving opinion leaders from both sides.
The program kicked off in London with a ‘Sport and Culture Roundtable’ featuring an informal dialogue with thinkers, planners and managers from the UK’s sport and culture sectors, including Lord Tony Hall CBE, former Director General of the BBC and Skindar Hundal MBE, Director of Arts for the British Council.
Discussions focused on strengthening Dubai-UK sports and cultural networks and examining opportunities for strategic cooperation. Later events explored post-Brexit opportunities and areas of common business interest.
The program also included an informal engagement with British women entrepreneurs and activists during which the delegation shared Dubai’s remarkable successes in gender balance.
Dubai’s delegation included leaders from government organizations at the forefront of its economic and investment development, future technologies, financial services, life sciences, healthcare, media, culture and creativity.
UK attendees included a diverse cross-section of leaders from government, the armed forces, academia, business, culture and the media, including some of the stars of the country’s dynamic entrepreneurial landscape.
In total, the Dubai delegation engaged with over 80 UK stakeholders, including the Secretary of State for Education and the Minister for Science, Research and Innovation.
Another key engagement program event in the UK was ‘The Techathon’, which featured panel discussions with tech leaders, emerging tech entrepreneurs and tech learners from London and Dubai. The event featured tech success stories from Dubai and London.
Khalfan Belhoul, CEO of the Dubai Future Foundation, delivered a TED talk titled “Reshape Tomorrow” in which he outlined Dubai’s vision for the future of technology.
Mona Al Marri, Chief Executive of GDMO, said: “The program has opened up many new avenues in Dubai to promote meaningful engagement with the UK, not only at government, public and commercial sector level, but also between our media, sports, life sciences, cultural and creative communities and wider civil society.
Shamsa Saleh, CEO of Dubai Women Establishment, said: “This engagement program has been a fantastic opportunity for women changemakers from Dubai and the UK to build new alliances, share learnings and focus our efforts on women’s empowerment. Other delegates also praised the results of engagement programs.
The program is expected to help further expand trade and investment ties between the two countries. The UK was also the second-largest source country for FDI projects in 2021, at 18%, while the UAE is a key market for Britain’s growing trade ambitions in the post-Brexit phase.